Can a network treat a well-known measurement target differently from an equivalent target that is not publicly associated with any measurement?
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They filter the public target used by Is BGP Safe Yet? on purpose: they do not wish to take part in ROV measurements that use Cloudflare-hosted prefixes.
They filtered the public target to opt out, not to improve their score.
After our disclosure, it began announcing the Is BGP Safe Yet? RPKI-invalid prefix in BGP itself, and kept doing so until the end of our observation.
Public targets can become part of operational routing configurations.